For Beards That Mean Business
We’re not here to muck around. We’re here to give Kiwi blokes the tools to grow, groom and maintain their best beard - with products that look good, feel good, and actually work.
ABout Bearded.
From Building Sites to Beard Care
Hey, I’m Andy - founder of BEARDED. and an ex-builder from the Kapiti Coast. After 18 years on the tools, I was ready for a change… and honestly, I just couldn’t find decent beard care in NZ.
As a proud beard grower myself, I knew the struggle - cheap overseas gear, limited options, and nothing that truly hit the mark. So when I spotted a small online store for sale, importing a few international brands, I saw a real opportunity to step in and do better for Kiwi blokes.
Fast forward a few years and BEARDED. isn’t just a store - it’s a brand, a community, and a mission. We’ve created our own line of top-shelf, New Zealand made grooming products, and we’re shipping them out daily to legends around the country who actually care about what goes on (and into) their beard.
WE're on a mission
To be New Zealand’s most trusted beard care brand
We want to lead the charge in men’s grooming - creating products with integrity, building a loyal community, and proving that beard care can be simple, smart, and proudly Kiwi-made.
Need help?
Frequently Asked Questions
Check out our stockists page to find your nearest BEARDED. stockists.
Yea boi! We'd love to hear from you. Flick us an email info@bearded.co.nz and we can send you our wholesale information pack.
We're here to help! First, check out our Grooming Blog, but if you can't find the answer to your question then email us info@bearded.co.nz
AWARD WINNING PRODUCTS
BEARDED.
