About BEARDED.

Q: Do you have any grooming advice?

We're here to help! First, check out our Grooming Blog , but if you can't find the answer to your question then email us info@bearded.co.nz

For Beards That Mean Business

We’re not here to muck around. We’re here to give Kiwi blokes the tools to grow, groom and maintain their best beard - with products that look good, feel good, and actually work.

Meet Andy

From Building Sites to Beard Care

Hey, I’m Andy - founder of BEARDED. and an ex-builder from the Kapiti Coast. After 18 years on the tools, I was ready for a change… and honestly, I just couldn’t find decent beard care in NZ.

As a proud beard grower myself, I knew the struggle - cheap overseas gear, limited options, and nothing that truly hit the mark. So when I spotted a small online store for sale, importing a few international brands, I saw a real opportunity to step in and do better for Kiwi blokes.

Fast forward a few years and BEARDED. isn’t just a store - it’s a brand, a community, and a mission. We’ve created our own line of top-shelf, New Zealand made grooming products, and we’re shipping them out daily to legends around the country who actually care about what goes on (and into) their beard.

MEET BEN

FROM BEERSIES TO BEARDS

Hey, I’m Ben - a long time aficionado of the facial fuzz and now a proud Beardsman for the BEARDED. crew.

After over two decades in the FMCG game selling fizz and beersies, I decided to change things up and join the BEARDED. team. Why? To help spread the gospel of face follicle awareness, champion this outstanding brand, and deliver some top-shelf banter along the way.

As someone who’s been a committed moustache-wearer and has flip-flopped between full beard and greying stubble, I know how important it is to use quality products — for growth, health, and making sure you look the business (and not like a Yeti who’s been through a sandstorm).

Quality First

We don’t cut corners. From ingredients to packaging, we obsess over quality - because your beard deserves the best

Real Talk

No fluff. No BS. We keep it real with our customers, our products & how we run our business

For the Blokes

Everything we do is for the everyday legend - the growers, groomers & guys who give a damn about what they put on their face

WE're on a mission

To be New Zealand’s most trusted beard care brand

We want to lead the charge in men’s grooming - creating products with integrity, building a loyal community, and proving that beard care can be simple, smart, and proudly Kiwi-made.

Need help?