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New Zealand's Home of Premium Male Grooming Products

Mastering the Beard Game Since 2014

Quality grooming products made for beards, by beard lovers.

We celebrate the art of grooming with a curated selection of premium products for the modern man. From nourishing beard oils and balms to stylish accessories, we offer everything to keep your facial hair looking sharp.

Explore top-quality brands and find the perfect additions to your routine—whether you’re starting your beard journey or perfecting a polished look.

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Trusted and Award-Winning Beard Care

For men who know the difference, BEARDED. delivers award-winning grooming essentials. Step up your beard game today.

In collaboration with Chasethecraft.com

THE DISTILLER

A sophisticated blend reminiscent of a master distiller’s workshop - herbal, citrusy, and slightly mysterious. With fresh juniper and lemon, layered with the earthy depth of wormwood and the unique twist of green aniseed.

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The Secret to a Legendary Beard

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Tips & Tricks for a Better Beard

Beard Survival Guide: Ingrown Hairs Edition
beard care tips

Beard Survival Guide: Ingrown Hairs Edition

Growing a beard is great… until the bumps start showing up. This guide breaks down what ingrown hairs actually are, why they’re so common in beards (especially curly or coarse ones), and how to pre...

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The Patchy Beard Survival Guide
beard growth

The Patchy Beard Survival Guide

Growing a beard isn’t always a smooth ride – sometimes it’s a patchy off-road adventure.

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BEARDED. Gift Guide
gift guide

Legendary Gifts for Legendary Beards

Forget the boring socks and ties this year – give the gift of epic beard grooming instead. We’ve rounded up the best signature grooming goodies to make his Christmas the best his beard has ever had!

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