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New Zealand's Home of Premium Male Grooming Products

Mastering the Beard Game Since 2014

Quality grooming products made for beards, by beard lovers.

We celebrate the art of grooming with a curated selection of premium products for the modern man. From nourishing beard oils and balms to stylish accessories, we offer everything to keep your facial hair looking sharp.

Explore top-quality brands and find the perfect additions to your routine—whether you’re starting your beard journey or perfecting a polished look.

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Trusted and Award-Winning Beard Care

For men who know the difference, BEARDED. delivers award-winning grooming essentials. Step up your beard game today.

The Secret to a Legendary Beard

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Tips & Tricks for a Better Beard

Why beard shape matters
beard tips

Why beard shape matters

Growing a beard is a solid move. It’s bold. It’s brave. It shows you’ve got a bit of patience (and possibly a distaste for shaving).  Check out our helpful tips to make shaping a quick and easy pro...

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Beard Hydration 101: Combating Dryness as Temperatures Drop
beard care

Beard Hydration 101: Combating Dryness as Temperatures Drop

Feel like your beard is turning into sandpaper now summer has come to an end? We're here with some tips to help combat the change in seasons.

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New Year, New Beard: Setting Your Beard Goals for 2025
beard growth

New Year, New Beard: Setting Your Beard Goals for 2025

Whether you're a seasoned beard veteran or just starting your journey, here are some actionable steps to help you set and achieve your beard goals for 2025.

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